![]() Facebook Groups gift you more organic reachĬhances are you’ve watched your Facebook engagement dwindle over the past year or so? If you’re going to get involved with Facebook Groups, consider the three big-picture benefits below. ![]() To kick things off, let’s talk about why Facebook Groups deserve your attention in the first place. What are Facebook Groups and why do they matter so much? In this guide, we break down the benefits of Facebook Group marketing and best practices for engaging your audience. Facebook Group marketing is going to grow in 2020 and beyond.įor starters, Facebook engagement is actually increasing despite rumblings about the platform’s frequently changing algorithm.Īnd recent data from the 2019 Sprout Social Index™ highlights that 40% of marketers view private communities as a top social trend to prioritize in 2020 and beyond.Īlthough organic reach might be on the downturn for most businesses, Facebook Groups are a brilliant way to reach customers without being confined by the platform’s algorithm.
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